Sanjivanithon
- Impact
The impact
of crowd funded campaign on a television news channel like TV9 was
extraordinary. In the history of broadcast journalism in India for the first
time a TV channel executed a fund raiser to support the cause of a multi
speciality hospital in Kuchipudi village without sponsors.
For the
past four months TV9 and Ravi Prakash Foundation took up the cause of health
for one and all as a challenge. Non-stop LIVE telecast of the fundraiser was
done in three different stages to raise seventeen crores for Sanjeevani
hospital. Through Ravi Prakash Foundation the CEO of TV9 set an example to
society of how good causes should and can be supported. Ravi Prakash through
his Foundation contributed a sum of 4 crores. This made him the highest
contributor for this good cause and today the hospital has been named Ravi
Prakash Siliconandhra Sanjivani hospital. The entire campaign on TV was done in
collaboration with Siliconandhra.
Siliconandhra
is a non - profit, non- political, non - religious, cultural and community
organization which promotes art and dance among Telugu speaking people in the
US.
Regarding
the campaign awareness was created using promos, feature stories, half an hour
programs, sound bytes, scrolls and other graphic elements on screen. The impact
of this campaign has set a precedent of how crowd funding can be done by a
broadcast media for a good cause. Many donors happened to be viewers of TV9 who
came forward to support this wonderful cause. Today the surrounding villages of
Kuchipudi will have a multi speciality hospital and the people will no longer
have to rely on Vijayawada hospitals which used to be the closest delivering
health facilities to them.
